Cheers to the Bay, the Beer, and 60 years of ocean-loving community!

Ale aboard! You’ve just cracked a cold one—a can of Port Jackson Pale Ale from the legends at Jervis Bay Brewing Co. – and whether you’re toes-up on the beach or perched on a balcony, we reckon you’re part of something pretty special.

 

This isn’t just any pale ale. It’s a liquid salute to Jervis Bay, to the quirky and lovable Port Jackson Shark, and to all the incredible critters that call our oceans home. With every sip, you’re helping us raise a toast to 60 years of salty, stubborn, and sea-loving action from the Australian Marine Conservation Society (AMCS)

That’s six decades of protecting our marine life and our salty lifestyles – because our marine life deserves more than a “meh.”

Big thanks to the crew at Jervis Bay Brewing Co. for backing this cause and brewing up something that tastes like victory and sunshine. And to you, our brilliant supporters and donors – you’re the wind in our sails. Every can counts, every dollar helps, and every one of you is part of this ocean-loving family.

Let’s also throw some love to Guy Shoval, Melbourne tattoo artist extraordinaire, who donated his time and talents to bring this stunning artwork to life. His design doesn’t just look epic on a can – it’s a celebration of what happens when art, nature, and community come together.

So here’s to backing our locals—whether it’s the small-but-mighty Port Jackson Shark, our stunning beaches, or local heroes like Jervis Bay Brewing Co. Let’s keep protecting what we love, one sip, one swim, and one donation at a time.

Drink up. Dive in. Defend our oceans.

 

Learn More

The Australian Marine Conservation Society (AMCS) is the voice for Australia’s oceans.

We are Australia’s leading national charity dedicated solely to protecting our precious ocean wildlife – a community of ocean lovers across the nation working for healthy seas.

We are an independent charity, staffed by a committed group of scientists, educators and passionate advocates who have defended Australia’s oceans since 1965. Our paid and volunteer staff work every day to protect our coasts and oceans.
AMCS works on the big issues that risk our ocean wildlife. Together, we have protected critical ocean ecosystems with marine reserves around the nation, including Ningaloo and the Great Barrier Reef. We have led the movement to ban whaling, stopped supertrawlers, and protected threatened and endangered species like the Australian Sea Lion. Together, our community of ocean lovers save our oceans every day.
If you want to help ensure Australia’s coasts and oceans remain healthy and free for tomorrow’s generations, join us today.

Jervis Bay Brewing Co. is a proudly independent craft brewery located in the heart of Huskisson, on the stunning South Coast of New South Wales. But brilliant beer is just the beginning. The brewery exists to make its little corner of the world a better place — through community giving, environmental responsibility, staff wellbeing, and by creating a space where everyone feels welcome (including four-legged friends). In 2024, Jervis Bay Brewing Co. became just the seventh brewery in Australia to achieve B Corp certification — a testament to its deep commitment to social, environmental, and community impact.
Jervis Bay Brewing Co. is a proud ongoing supporter of the Australian Marine Conservation Society (AMCS), sharing a deep commitment to protecting Australia’s oceans and marine life. Through fundraising initiatives, awareness campaigns, and special beer releases, the brewery helps champion the vital work AMCS does to safeguard our coasts, reefs, and marine ecosystems. With the ocean at our doorstep, we believe in doing our part to keep it healthy — for today, and for generations to come.

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Guy Shoval has been practising the craft of tattooing around the world for over a decade.
His style focuses on fine line and realism, heavily inspired by animals and the natural world. Much of Guy’s work is a reflection of the connection I feel toward the ocean and the life it holds, which started when he was working as a dive master at the Red Sea fresh out of high school.
As a big ocean lover, Guy wanted to find a way to offer more than just a design for my clients. He wanted to create something that also gives back. That’s why Guy has chosen to collaborate with AMCS. Their dedication to protecting Australia’s oceans and marine life aligns deeply with the values that shape both my art and my life outside of work.
Through this collaboration, each marine life tattoo Guy makes is not only a personal story for his clients, but also a small contribution to AMCS’s mission. It’s a way to tie together creativity, conservation, and community in a meaningful and unique way.
Guy says, “This partnership has been a rewarding opportunity to connect passion, purpose, and practice in a way that matters”.
Contact Guy on Instagram @guysvl

Contact Guy on Instagram

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