Fund the communications that make change unavoidable
Transform ocean protection into a national priority by reaching millions, mobilising public support and creating the political pressure needed to secure lasting change.
Behind every major ocean protection win is one constant: powerful, strategic communication.
While AMCS has secured significant victories through direct advocacy, our most enduring successes happen when inside-track policy expertise is matched with visible public pressure. Policymakers consistently tell us that strong science alone is not enough – they also need to see community backing in the media, online and in their electorates.
When we combine credible research with creative, targeted communications, we shift the national conversation. We elevate ocean issues into mainstream debate, influence corporate behaviour, and reduce the political risk for decision-makers to act boldly.
Strategic storytelling, rapid-response media, advertising, digital engagement and high-impact campaign moments transform concern into a powerful public mandate.
Without sustained communications capacity, even the strongest reforms can stall. With it, we make ocean protection unavoidable.
In 2026 we are seeking funds to create a step-change in our communications capacity. Your support will help us:
- Place ocean protection at the centre of national conversations.
- Rapidly respond to political and corporate developments.
- Deliver high-impact campaigns that influence public and political debate.
- Convert awareness into measurable public action across electoral cycles.
All donations over $2 are 100% tax-deductible. The projects featured in the Funding Prospectus are priority campaign activities and needs for which we are urgently seeking funds – current at the time of posting or going to press. As time progresses, there may be some cases in which the project you have selected may already be fully funded. In that instance, we would be delighted to discuss where the need is greatest at the given time. All of our campaigns work in symbiotic support of our mission to protect our oceans. Please be assured your gift will go to work to be the voice for Australia’s oceans, working on the big issues that risk our ocean wildlife.
