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APPLY NOW: Campaigner training - the annual Felicity Wishart Program

Fri 22 September 2017

The late Felicity 'Flic' Wishart was an instrumental leader for the Australian environment movement. An immensely talented, passionate campaigner and communicator, Flic was also a trusted mentor for many young women. Her legacy lives on in her many hard-fought campaign wins, especially for the Great Barrier Reef, where a coral reef was recently named in her honour - and in the work of those lucky enough to have received her guidance.

We want to keep Flic’s leadership alive. In her memory, Essential and the Australian Marine Conservation Society are partnering to deliver a unique training program for one successful applicant. Aimed at empowering young women who are passionate about the environment, our goal is to develop the skills of one effective campaigner this year - and follow Flic’s footsteps.

Essential is a full service communications agency that brings together research, strategy, media, digital, advertising and production. With over 20 years experience, Essential has been the strategic force behind some of the most influential campaigns in Australia. Its award-winning creative solutions cut through and get results. Essential is also values driven. “We care about the work we do and who we work with.”

Flic worked closely with Essential to spearhead the Fight for the Reef campaign. Together AMCS and Essential combined social research, digital tactics and communications strategy to develop a community of more than 100,000 supporters and to effectively influence political decisions.

This training program has been designed to reflect Flic’s role as a mentor to young women and her understanding of the combined power of communications, digital and research to deliver progressive outcomes.

The program will cover communications strategy, digital tactics, earned media planning and social research techniques. It will provide exposure to a range of progressive campaigns to see how the theory is applied in practice. The program includes one-on-one briefings with senior Essential content experts and personal media training with one of Essential’s experienced communications consultants.

To apply, please email a cover letter addressing the criteria (no more than two pages in length) and your resume to recruitment@amcs.org.au by Sunday, September 24.

The focus of the program is on professional development. One applicant will be chosen each year to take part in the program. The program is open to applications from women aged under 35 years and can be run either in Essential’s Sydney or Melbourne CBD office. The program is not a scholarship. The successful applicant is expected to cover her own costs, including travel if necessary. The program could be taken either as a one-week block or as a regular day or two over a number of weeks. It is expected to take place in November 2017, however timing is flexible.

Program overview

The program will provide exposure to the development and implementation of a range of progressive campaigns, which include:

  • Campaign strategy

  • Quantitative and qualitative research

  • Earned media planning and execution  

  • Digital campaign planning and execution

It offers:

  • personal media training

  • one-on-one briefings with senior Essential content experts.

Criteria for applicants

  • A passion for the environment

  • Demonstrated interest in progressive campaigning

  • Exceptional communications skills

  • Sound analytical and research skills

  • Aspirations for a career in the not-for-profit sector.

The focus of this program is on professional development. One applicant will be chosen each year to take part in the program. The program is open to women aged under 35 years and can be run either in Essential’s Sydney or Melbourne CBD office. The program is not a scholarship. The successful applicant is expected to cover her own costs, including travel if necessary. The program could be taken either as a one-week block or as a regular day or two over a number of weeks. It is expected to take place in November 2017, however timing is flexible.

 

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